Jason Peterson is a dark knight. His Instagram feed is a vision of Chicago in almost total black and white. Where most users struggle for defined and clean black and whites, Jason excels in this forum. Influenced by photographers of old, he’s molded an editing process that is sharp in clarity and alluring in contrast. His blacks are crushed, his whites bright, and his greys are smooth. He’s a monochromatic master. The subjects of these spellbinding BW stories are almost completely strangers. This makes his images much more difficult to capture — wouldn’t it be nice if all strangers would take direction from all us Instagramers –, and tell more honest and deep life tales. Jason’s subtle strong suit is his powerful ability to compose his images. Composition can be a difficult beast to tame, but Jason makes it seem easy. Negative space is used effortlessly, the right number of trees seem to appear in his pictures, and his frenetic and fast moving subjects always flow nicely in his images. His arsenal is heavy and serious. His images breed a cold and mysterious fantasy, with faceless figures who commit daily acts that seem more profound than reality actually permits. He’s an artist, even if he refutes it. This is @jasonmpeterson, and he’s an instagram legend.
Jason M. Peterson
IG Name: @jasonmpeterson
Follow me into the dark. 100%iphone. Chief creative officer @Havas
What is your greatest fear?
Which living person do you admire the most?
Pablo Ferro the type designer and graphic artist. I actually got to work with him once. He designed all the titles for Kubric’s films.
What is your greatest extravagance?
My clear audio turntable and tube amp. I am a bit of an audio file. This was a gift to myself when I sold my first agency. It’s pretty sick. But I have a lot of extravagances.
On what occasion do you lie?
Its not a lie if you believe it.
What is the quality you most like in a man?
What is the quality you most like in a woman?
Which words or phrases do you most overuse?
Oh fu*% yeah.
What or who is the greatest love of your life?
Ford and Felix my kids.
When and where were you the happiest?
The day Ford was born.
Which talent would you most like to have?
If you could change one thing about yourself, what would it be?
I wish I was more patient.
What do you consider your greatest achievement?
Starting my ad agency and selling it before I was 30.
What is your most treasured possession?
My record collection
What do you most value in your friends?
What do you regard as the lowest depth of misery?
Watching your true love walk away (que Pedro the lion)
What is your favorite occupation?
What is your most marked characteristic?
What is your favorite film?
Wings of Desire, Paris, Texas, Clockwork Orange
Which historical figure do you most identify with?
Who are your heroes in real life?
My mom and dad
What is your greatest regret?
Don’t know regret
What is your motto?
If I can’t do it, Homie. It cant be done.19
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